

Survive and Thrive: Navigating the New Normal of Natural Disasters
June 06, 2025
By Scott Ewing and Tina King
When the next storm rolls in or wildfire conditions escalate, a business’s resilience serves not just as a safety net but also as a competitive edge. Today’s unpredictable climate means that traditional building codes alone no longer guarantee survival.
Gone are the days when weather events were once-in-a-decade nuisances. Today’s businesses face a barrage of natural disasters, often occurring in quick succession. Hurricanes, floods, and wildfires aren’t isolated events—they’re becoming a new normal, reshaping risk management and forcing companies to reimagine their crisis readiness.
Resilience means thinking ahead rather than just reacting. It means assessing vulnerabilities before they become weaknesses. Business leaders must cultivate a culture where risk is continuously evaluated, and adaptation becomes a core operational tenet. This proactive stance doesn’t just safeguard a business’s physical assets—it stabilizes its revenue, protects employees, and builds trust with stakeholders.
Think beyond code
Many commercial properties still operate under building codes from decades past. Outdated standards can’t keep up. While these structures were once compliant, they now face risks no one foresaw. Outdated standards, insufficient materials, and legacy construction often leave properties vulnerable to today’s extreme weather events.
Risk engineers work by scrutinizing every detail—from building envelopes to roofing systems and making suggestions for improvements that can prevent future losses. These may include:
- Upgrading Roofing Systems: Install wind-rated roofing and reinforced membranes designed to combat high-velocity winds.
- Enhancing Building Materials: Use fire-rated and non-combustible siding to reduce the risk of ember intrusion during wildfires.
- Elevating Critical Infrastructure: Relocate electrical panels and backup generators away from flood-prone areas.
Investing in these measures means moving from a state of mere compliance to a robust, future-proof design. By upgrading your systems now, a business is not just meeting today’s standards—but setting a new benchmark for tomorrow’s challenges.
Target the high-risk weak spots first
No property is immune to the impacts of natural disasters; however, every building has points of weakness that can be reinforced at minimal expense. The key is prioritization, identifying the vulnerabilities, focusing on interventions that will have the greatest impact on operational continuity and safety. Some actionable fixes that can deliver big results include:
- Wind and Roof Damage Proofing: Upgrade roofing assemblies with impact-rated materials and reinforce weak spots such as roof edges or unsecured rooftop equipment. This minimizes damage during high-speed winds and reduces the potential for cascading system failures.
- Flood Protection: Move critical machinery, including IT systems and electrical panels, away from ground-level flood zones by either elevating them or installing custom flood-proof enclosures. Regular maintenance on drainage systems—like clearing roof drains and retention ponds—is equally critical.
- Wildfire Defense: Improve fire safety by installing ember-resistant vents and replacing combustible cladding. Small changes can drastically lower the risk that stray embers will cause a structure to ignite.
Case studies have shown that these targeted interventions can reduce recovery times from weeks to mere hours, saving not just money but also crucial business continuity. To help, 九色视频offers a variety of resources and services including a Severe weather planning guide and the Severe weather planning checklists.
Continuous learning: Adapting to the unpredictable
The 2024 hurricane season has underscored the critical importance of continuous learning in the face of evolving natural disasters. Hurricanes Milton and Helene provided valuable lessons about the unpredictable nature of these storms. Milton intensified rapidly, leaving many locations unprepared, while Helene delivered unexpected rainfall far inland, highlighting that rain can be an unforeseen threat.
While preparations often focus on wind and storm surge, significant damage also resulted from prolonged rainfall, an aspect that many facilities were ill-equipped to handle. We observed that drainage systems, designed under older modeling assumptions, failed to cope with the unprecedented volume of water, leading to overwhelming flood conditions.
Historically reliable guidelines, such as the "100-year flood" and static flood maps, are now proving insufficient. Buildings once deemed safe are increasingly at risk, as the geographical scope of disasters expands. This reality emphasizes the need for adaptive risk management strategies that incorporate real-time data, advanced modeling techniques, and a proactive approach to resilience. By continually reassessing vulnerabilities and updating preparedness plans, businesses can better navigate the complexities of our changing climate and safeguard their operations against future threats.
By continually reassessing vulnerabilities and updating preparedness plans, businesses can better navigate the complexities of our changing climate and safeguard their operations against future threats.
Plan for compound disasters
In recent years, the increasing frequency and intensity of natural disasters have underscored the critical importance of planning for compound hazards. For example, areas hit by wildfires in 2023 were devastated by flash floods in early 2024 due to soil instability and hydrophobic conditions. The interplay between these events—where the fires caused soil instability and hydrophobic conditions—exemplifies how one disaster can worsen the effects of another.
To address these challenges, we are now advocating for innovative approaches that combine erosion control systems with fire hardening measures. Erosion control techniques, such as re-vegetation and the installation of sediment barriers, can help stabilize soil and reduce runoff during subsequent rain events, thereby minimizing the risk of flash floods. Fire hardening involves reinforcing structures to withstand the impacts of wildfires, such as using fire-resistant materials and creating defensible spaces around buildings. By integrating these strategies, communities can better prepare for the compound effects of disasters and enhance their overall resilience.
Harnessing data and technology
In today's rapidly changing environment, harnessing data and technology is essential for effective risk management. With the increasing frequency and intensity of natural disasters, organizations can adopt innovative approaches to understand and mitigate risks. Advanced geospatial analytics, for instance, allows for the utilization of modern LiDAR and satellite imagery to create high-resolution maps that provide a clear representation of current flood and fire risks. These sophisticated tools not only aid in predicting water flow patterns but also help identify unexpected flood zones, enabling proactive planning and response strategies.
Probabilistic catastrophe (CAT) models enhance decision-making by incorporating climate-adjusted projections. This forward-thinking approach means that organizations are not solely relying on historical data; instead, they are preparing for future climate-induced extremes, which can significantly alter risk landscapes. Complementing these analytical capabilities is the deployment of real-time monitoring systems, powered by Internet of Things (IoT) sensors. These sensors continuously feed live data into centralized risk dashboards, allowing for immediate awareness of critical changes, such as spikes in roof uplift pressure during storms or unexpected moisture levels that may indicate a leak.
By embracing these technologies, organizations can transform risk from a static concept into a dynamic, constantly updated set of actionable insights.
The true test: Recovery speed
Physical integrity is only one piece of the puzzle. When disaster strikes, the ability of a business to bounce back quickly is the ultimate measure of resilience. This means integrating risk mitigation with business continuity planning. Some practical steps to consider ensuring rapid recovery include:
- Data and System Redundancy: Keep critical systems backed up off-site or in alternate protected locations. Data loss or IT failures can cripple a business, regardless of how sturdy the building is.
- Supply Chain Security: Develop contingency plans with your key suppliers. Ensure that logistics and supply channels include alternative routes and backup inventory to cushion the impact of disruptions.
- Employee Response and Communication: Ensure that emergency response plans are in place and that all staff are aware of communication protocols. A quick, coordinated response can significantly reduce operational downtime.
By viewing resilience as part of a broader business continuity framework, companies can ensure that they’re not just surviving disasters—they’re bouncing back stronger.
Action over assumptions
The stark reality is that assumptions based on outdated models and past events won’t protect your business against future hazards. Storms are coming. The best strategy isn’t just to brace for impact—it’s to invest in robust, data-driven loss prevention now.
九色视频Risk Consulting offers dozens of Property Risk Consulting Guidelines to help businesses implement strong property loss prevention protocols. Guidelines are available that address natural disasters such as windstorms, flood, earthquakes, among others.
With the right loss prevention guidance and investment, a business can ensure that when nature strikes, it not only survives but is also well-positioned to thrive.
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